Impact
Large firms use powerful financial engines, automated workflows, and decision tools. So can you.
See how founders, capital-backed teams, and SMEs are using systems to unlock structure, insight, and speed.
Our Clients determine our impact
At Bakesell, impact means delivering logic that lasts: systems that run quietly, dashboards that make sense and models that help people make smarter decisions when it matters. We work behind the scenes to bring clarity, speed and mathematical precision to our clients' operations - whether it's a founder preparing for funding, a family office simplifying finances or a capital partner navigating strategic change.
Strategy & Innovation
GovTech sparks AI innovation among public agencies using a platform built with Azure OpenAI Service
Client:
GovTech
Industry:
Public Sector / Digital Government
Use Case:
Accelerating AI adoption and public service innovation
the challenge
As Singapore’s public service explored generative AI, GovTech needed a scalable platform to surface internal ideas, foster experimentation, and enable safe, auditable deployment across agencies — without fragmenting systems or losing speed.
Delivered Value
GovTech launched LaunchPad, a central AI experimentation and education platform built on Azure OpenAI Service. Designed for scale and accessibility, the platform now supports over 3,000 monthly active public officers across agencies. It combines idea collection, prototype sharing, and adoption toolkits in one integrated space, enabling teams to move from prompt design to working product with speed, structure, and visibility.
The impact
LaunchPad has enabled over 400 AI ideas and 20+ working prototypes, helping agencies ideate, collaborate, and upskill around GenAI. Public service workflows, like testimonial writing, were redesigned through community-driven prototypes now scaled to over 40,000 uses.
Strategy Consulting
BDO unifies tax and accounting services with Dynamics 365 Project Operations and Copilot
Client:
BDO
Industry:
Professional Services / Accounting & Advisory
Use Case:
Streamlined project operations and financial visibility across service lines
the challenge
As a leading accounting and advisory firm, BDO needed a more integrated way to manage project delivery, resource planning, and financial performance across a complex portfolio of client engagements. Their legacy tools lacked cohesion, leading to visibility gaps and inefficient handoffs between teams.
Delivered Value
BDO deployed Dynamics 365 Project Operations to unify project management, time tracking, billing, and financial reporting. The platform provided a single source of truth — linking people, projects, and profit in one real-time system. It also automated key processes like budgeting, utilisation tracking, and milestone forecasting.
The impact
With a fully connected view of project performance, BDO improved resource allocation, margin analysis, and delivery timelines while reducing overhead. Partners and managers now operate with clearer financial insight and operational discipline across engagements.
Financial Systems & Automation
Cineplex saves 30,000 hours a year with Power Platform and generative AI
Client:
Cineplex
Industry:
Entertainment / Operations
Use Case:
Internal workflow automation and time savings at scale
the challenge
Cineplex operated with thousands of internal manual workflows. There are many repetitive, approval-heavy, and prone to delay. Teams were wasting time on tasks that should have been handled by systems, not staff.
Delivered Value
Cineplex implemented an AI automation layer across internal workflows, approvals, and documentation. These tools acted like internal copilots — triggering logic, routing tasks, and auto-completing repetitive admin without human input. Key flows were redesigned to be system-led rather than staff-led.
The impact
The company saved over 30,000 hours annually, freeing teams to focus on high-leverage operations and customer delivery. Internal systems ran faster, cleaner, and with fewer manual steps. Cineplex achieved reduction of drag across departments and improvements in speed to execution.
Go-to-market strataegy
C.H. Robinson overcomes decades-old barriers to automate the logistics industry using Azure AI
Client:
C.H. Robinson
Industry:
Global Logistics
Use Case:
AI quoting engine for logistics pricing
the challenge
C.H. Robinson's quoting process involved back-and-forth emails, manual rate checks, and delays that could take hours — costing speed, scale, and client confidence in a competitive logistics market.
Delivered Value
The team deployed a generative AI-powered quoting assistant trained on historical pricing logic and route data. It automated quote generation and reply formatting, turning hours-long exchanges into real-time responses. The system plugged directly into customer service workflows without requiring major retraining.
The impact
Quote turnaround time dropped from 2 hours to 32 seconds. The quoting engine scaled instantly across reps and unlocked faster closes. Azure AI gave sales teams a sharp edge without needing to touch spreadsheets or wait on approvals.
Quantitative Finance & forecasting
Zafin empowers banking innovation through product modernisation with Microsoft Cloud for Financial Services
Client:
Zafin
Industry:
Financial Services / SaaS Banking Platforms
Use Case:
Financial product personalisation and pricing logic modernisation
the challenge
Banks using Zafin’s platform needed a way to deliver personalised pricing and product recommendations without rebuilding core infrastructure or compromising on compliance. Traditional systems were slow to adapt and lacked the flexibility to support relationship-based pricing at scale.
Delivered Value
Using Microsoft Cloud for Financial Services, Zafin built a modular, cloud-based platform that enables banks to deliver real-time, tailored financial product pricing. It leverages customer behaviour data, pricing logic engines, and API integrations to offer personalised offers — while maintaining full audit and regulatory alignment.
The impact
Banks using Zafin now offer targeted pricing strategies with the precision and control of enterprise-level infrastructure without needing to overhaul their core systems. The result: sharper margins, better customer retention, and faster product innovation across institutions.
Quantitative Finance & forecasting
SPAR ICS enhances shopping and optimizes supply chain with Cloud for Retail
Client:
SPAR ICS
Industry:
Retail / Grocery
Use Case:
AI forecasting and supply chain optimisation
the challenge
SPAR operates over 3,200 retail locations across Europe. Its teams were struggling with demand planning complexity such as balancing promotions, perishables, and inventory levels across regions. Traditional forecasting models couldn’t keep up with local variation or rapidly shifting consumer behaviour.
Delivered Value
SPAR implemented an AI forecasting engine using Microsoft’s Cloud for Retail. The system combined historical data, promotions, and external trends to generate real-time, product-level forecasts across thousands of SKUs. These forecasts informed supply chain decisions and improved financial control at the local level.
The impact
SPAR gained precise, dynamic forecasting that helped reduce waste, improve shelf availability, and sharpen procurement planning. The company turned quantitative logic into real-time retail execution, strengthening both operational control and bottom-line performance.
