Go-to-Market
Strategy
Growth is not a function of gut feel. We bring first-principles thinking, customer-level analytics, and pricing architecture to help you design, test, and execute on market strategies that compound.
Services We Offer
From segment prioritisation to pricing logic, from sales ops tooling to early customer validation, we build the infrastructure to help you launch cleanly and scale with purpose.
Customer Segmentation Engines
We apply clustering algorithms (e.g., K-Means, DBSCAN) on transactional and behavioural data to uncover discrete buyer profiles and design targeted campaigns.
Elasticity & Contribution Margin Modelling
Understand how price changes affect volume and profitability—across segments and channels. Build demand curves with real data, not assumptions.
Channel Performance Attribution
We combine marketing and sales data to quantify which acquisition channels yield highest LTV/CAC ratios. Avoid channel fatigue and overspend.
Market Sizing & Positioning Maps
Use macroeconomic + internal data to triangulate real TAM/SAM/SOM. Position against competitors using multi-variable feature mapping.
Our Solutions
Segment Prioritisation
Structured frameworks to identify markets to target first - based on cost, speed, value & scalability.
Revenue Strategy Alignment
Linking GTM planning with capital models, revenue goals, and strategic milestones.
Sales Ops Dashboards
Pipeline tracking, sales funnel diagnostics, and rep performance analytics built on real-time data.
Strategic Enablers
Bakesell’s go-to-market frameworks are designed not only for executional precision, but also for institutional scrutiny — whether in boardrooms, pitch decks, or strategic reviews.
Audit-Ready Growth Architecture
Our GTM models are structured for defensibility in investor due diligence, strategic planning, and competitive audits. Every pricing, segmentation, and attribution recommendation is backed by clean datasets, validated assumptions, and traceable logic.
Full-Funnel System Integration
We connect seamlessly into marketing and sales ecosystems — including HubSpot, Salesforce, and Google Analytics — enabling a unified data view from campaign to close. This integration ensures GTM decisions are informed by real performance signals, not siloed intuition.
Would you like to
Launch a new B2B SaaS product with pricing tiers
Optimise partner/channel GTM performance
Conduct win/loss and churn analyses by customer cohort
Run pricing A/B tests using model-based inference
